Vegan propaganda or Animal Rights?

What to spend money on, on Vegan propaganda or on Animal Rights?
Personal I think that Vegan propaganda is more preferably than Animal Rights.
What do you think abot it?

What do you mean when you say spend money on Animal Rights?
Be more specific please.

There are Animal Rights groups, which are doing animal defending activities.(such as protests against something)

I see the animals movement very similar to vegan propaganda.
What is the difference in your opinion?