Giving people information is great, but if you have the proficiency, there’s something even better—teaching them how to be vegan. PETA staff member Alka Chandna has been doing this for years and reports that you can generally get a health-food store or local co-op to give you some of its space, help you advertise, and donate the ingredients because you’re offering this free service to the people who shop there, who will then turn around and buy more of the store’s products. One of the key problems for people adopting a vegan diet is that they just don’t know what they’re going to eat. So teaching them how to create delicious vegan dishes and telling them why the diet is so much better for them and animals is an extremely effective kind of activism.