We all have people in our lives who absolutely refuse to watch or read what we offer. The next time one of these people asks what you want for your birthday or Christmas, tell them that the only thing you want is for them to watch “Meet Your Meat” or to read PETA’s vegetarian starter kit or whatever else you decide and then to discuss their impressions with you. Then have the discussion in an open, loving, and nonjudgmental way as previously discussed. We have only recently started suggesting this at PETA, and we’ve been amazed by the number of people who have finally reached loved ones in this way.